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Today, in our regular “Is It Real?” posting, we’ll present to you a Web 2.0 company/service, and then we’ll ask you - the readers - to vote if it is real or not. But first, let’s ask an important question that might be plaguing readers of our site - why should you vote?

The answer is simple - Web 2.0 is great because it provides openess and true democratization to the web. However, because of this, it’s also very scary! Some things on Web 2.0 just shouldn’t exist. And you, as a savvy Web 2.0 consumer, must be sure where to spend your precious time on the web. Because, Google is watching you and ready to serve up ads based on the kind of sites you frequent! Big Brother is Watching!!!

So, with that, let’s get into this week’s Is It Real? -

Estilook - a social networking site designed to allow community members to have “fun” while judging other people’s design and fashion!! This Portugal-based Web 2.0 company allows you to:

• Share your style by uploading your pictures and looks
• Have fun knowing and voting in outfits of people from different companies
• Keep track of trends  and news to aggregate even more style while dressing up

Here is a rough (online) translation of their company mission (translated from Portuguese):

Estilook is an innovative social community directed toward people who have proper style. Our mission is to provide a democratic space where people of some countries, cultures can show and share its styles, interacting with other users of similar interests.
Professionals and not lovers of fashion are welcome to the site. Estilook Is a place where common people can learn to dress in accordance with proper style, can make uploads of these looks, to think on different appearances, to be aware of trends, events in the area and much more.

Simply put - this is Web 2.0 fashion police community! What more could one ask for?

So, readers, I ask of you: Is Estilook Real? Take a second to vote below:

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Happy Friday!! It’s that time of the week where we learn whether our last Sunday’s “Is It Real?” is actually a real company, and watch a few funny videos in yooRyoo’s weekly wrap-up called The Friday Fishwrap!

Last Sunday, we featured one of our most highly-contested “Is It Real?” companies to date - a social networking site centered around David Hasselhoff - Hoffspace. A brief description was provided (by the Hoff himself):

“While two people from two entirely different countries and backgrounds may seem to have nothing in common, the only thing they might have in common is me… So I decided to start a network where people from across the world might come together and get a conversation started over me.”

It was hard to tell if it was real or not, and all week long, the voting went back and forth from yes to no. During that week, Hoffspace was declared a violation of international internet domain, and then Chuck Norris rose to defend it. What a week - and here are the final vote results are:

• 46% of you voted yes (and must be big fans of David Hasselhoff)
• 38% of you voted no (and swore to poke their eyes out if it were true)
• 16% of you voted maybe (and seemed to be confused by the whole matter

The real answer: Hoffspace is indeed true (yep, get those sharp sticks ready, those of you who voted no). You can find out more at David Hasselhoff’s own website: www.davidhasselhoff.com. In fact, we should all go out and create your very own Hoffspace profile, and upload videos of how much we love (or hate - in a blinding, hating way) this idea?!?

Tune in this upcoming Sunday for a new edition of “Is It Real?” and until then, enjoy these great videos of Stephen Colbert insulting various towns named Canton in the US:

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• Hoffspace violates international internet space. Russia responds. (1)
• Is It Real #6: Hoffspace - social networking around David Hasselhoff (5)
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The new social networking site “Hoffspace” centered around David Hasselhoff, (of Knightrider, Baywatch and drunken burger gobbling fame) has launched itself into the international internet space. Russia has declared that the Hoffs Uber-American influence on impressionable Russian youth is tantamount to a declaration of war, and will not abide the West’s encroachment into what it considers its territory.

Russia has invaded Savannah, GA, reportedly in search of the elusive actor, drawing protests and questions from Georgia locals asking on Yahoo Answers such as user Jessica B., who asked “i herd on the news that rusia has invaded but i dont see them no where wats going on.”

In a surprise move, Chuck Norris has taken up the cause of the Hoffster. This is after inflicting such serious pain on David Hasselhoff that no one cared about him anymore (until the Hoffspace and Russia invasion, that is).

What I break stays broke,” Chuck Norris responded after hearing about the rise of Hoffspace, “but this is America versus Russia, and I always side with the West.”

Chuck Norris is the baddest of bad asses, his exploit chronicled in the Urban Dictionary:

• “Alien vs Predator” is an autobiographical depiction of Chuck Norris’ first sexual experience.
• While Chuck Norris was on holiday in Spain, he ate some bad paella causing him to take the largest shit known to man. That shit is now France.
• Chuck Norris once ate an entire watermelon, including the seeds, then grew an entire watermelon patch in his stomach which fed eleven families for six weeks.
• In ancient China there is a legend that one day a child will be born from a dragon and vanquish evil from the land. That man is not Chuck Norris, because Chuck killed that man.
• Contrary to popular belief, Chuck Norris is unable to send his roundhouse kicks across the fabric of time, however he IS able to perform this action across parallel dimensions and once, just for fun, roundhouse kicked his own ass.

Russia is in for some big trouble, especially after running over a LOLcat and turning it into LOLRoadkill. If anyone can kick Russian ass, it’s Chuck Norris.

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Chuck Norris, in a surprise Web 2.0 venture, announced today a release of a new type of marketing destined to kick all other marketing forms’ collective asses - Virile Marketing.

When reached for comment, Chuck stated, “Look, I know all about all those other types of marketing - ‘traditional,’ ‘guerrilla,’ ‘online,’ ‘viral’…they’re all pansies and ineffective. Virile Marketing is so powerful, that it not only is 100% effective, it’s the Baby-Daddy of all marketing. I mean, it has impregnated all other forms of marketing and denied that it’s the father…and it doesn’t really care.”

Chuck Norris released the top reasons why Virile Marketing is better than all other forms:

10. Virile Marketing doesn’t have a “call to action” - it just waves its fists menacingly.

9. Virile Marketing is so powerful that instead of runnning ads, ads run from it.

8. Virile Marketing doesn’t have to build a marketing plan - it just kicks things in the face.

7. There’s no such thing as “integrated marketing” - Virile Marketing doesn’t mix with anything.

6. You can’t “Search Engine Optimize” Virile Marketing, since Virile Marketing tells Google what should be number 1.

5. It take Virile Marketing 20 days to build a 90 day marketing plan.

4. Michael Phelps once tried to swim faster than Virile Marketing, but Virile Marketing beat him by 1/1000 of a second. And then roundhouse-kicked him for good measure.

3. When Virile Marketing heard about Hoffspace, it almost didn’t kick it’s ass it was laughing so hard…but then inflicted such serious pain on David Hasselhoff that no one in the world cared about “the Hoff” anymore.

2.Virile Marketing built a better mousetrap, but the world was too afraid to beat a path to its door.

1. There is only one thing more effective than Virile Marketing - Chuck Norris. But it would be a close fight.

When reached for comment, other forms of marketing refused to the answer their phone, for fear of retribution.

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• Friday Fishwrap (8-22-08): Stephen Colbert offends Cantons throughout the US (0)
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• Is It Real #6: Hoffspace - social networking around David Hasselhoff (5)
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In today’s Is It Real?, we present another Web 2.0 technology/service, give a brief description of what it’s about, and then challenge you to decide (without the help of the web at all) if it is real. We reveal the real answer the following Friday (as part of our Friday Fishwrap feature). Now that we understand the rules, let’s get started:

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Today, we feature one of the most advanced, unique concepts I have seen in the last few months: a social networking application called “HoffSpace” - centered around David Hasselhoff. Here is an excerpt from David’s very own introduction:

“In my travels round the world I have always been surprised that no matter where I go people recognize and know me, from Europe, Australia and India to the Philippines and the Zulu Nation in South Africa…while two people from two entirely different countries and backgrounds may seem to have nothing in common, the only thing they might have in common is me… So I decided to start a network where people from across the world might come together and get a conversation started over me.”

Hence, he has launched HoffSpace - videos and photos of the adventures of his very own life (THAT NO ONE ELSE GETS TO SEE) and also from the lives of other members. He’ll also feature “Hoff TV” where (as he describes it): “I go live often.” There are chat features, the ability to create home pages with personal interests, music features, video and photo uploads…virtually everything one needs to create an online social community…all based around David Hasselhoff.

The byline of Hoffspace: “One man or woman CAN make a difference...”

So, readers of yooRyoo, I challenge you to vote below: is Hoffspace real? We’ll tally your votes all week long, and let you know the real answer on Friday.

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