Snatch! – LinkedIn for office dating and romance


snatch - a new type of office romance

Just banged the office admin, and now the tales of your lack of “sexpertise” are making the rounds at work? Do you look away as you pass your ex in the long hallway on your way to the water cooler? Groups of your ex’s cadre sistahs dissing you behind double-takes and half-covered faces, with sounds of derisive laughter ringing over the cubicle walls?

THE OFFICE -- NBC Series -- Pam and Jim Share a Valentine\'s moment -- NC Entertainment Photo: Paul Drinkwater

Despite the maxim: “never dateĀ a co-worker” (otherwise known as “don’t shit where you eat”), office romances still happen. One study showed that the place where we meet over 90% of friends and acquaintances is – you guessed it – at our places of employment.The odds are we’re going to hook up.

Since they can’t change the statistic, the makers of Snatch! decided to “tap into” this corporate zeitgeist by creating a new mashup, combining aspects the social networking site LinkedIn with the dating aspects of

Now, instead of dating coworkers, you can leverage your LinkedIn connections for more than just employment contacts, but for dating and casual one-night sex connections as well. Hurting for a raise as well as needing a booty call? Why not combine both? Now with Snatch! you can!

With Snatch! you can virtually “wink” at a person at a different company that you may have met at a conference without running into interference from your HR department. Chatting on Snatch! about wanting to “hit that” is free of the risk of IT forwarding your risque emails to your meddlesome HR rep (to add to your already overflowing personnel folder). Now you can tap work-booty with impunity, and the next morning still go to the office with you head held high, (not avoiding eye contact as you typically do).

There has been talk of abuse on the network, such as users trying to “sleep their way to 500+ connections,” if you will, and CEOs using Snatch! as a sort of new feudalism – offering employees to other employers as a way to tie companies closer together (or to steal corporate secrets). The makers of Snatch! respond that while statistics show there is abuse on any social networking site, they try to discourage it by installing levels of security, such as permission-based connection building (otherwise known as “Snatch!” approval).

A contingent from those ever-invading Fuckus Focus on your own damn the Family are offended by the language used on the controls of Snatch! – such as the “Tap That!” button designed to initiate chat sessions, or the “Suckit!” button label which asks for a recommendation. They position that these languages encourage unsavory activities.

The makers of Snatch! are nonplussed: “We’re just having fun helping people to have some fun. By developing this platform, we are just making official the kind of relationships that happen anyway, in happy-hour and FAC functions. All without the ‘career-limiting’ aspects of dating and work.”

(Editors note: Snatch! is not related, except in a very parallel-ironic-universe kind of way, with the pron site…not like we would know about those kind of websites anyway…).


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