Poor Rick Astley never gets a break in this Web 2.0 world. After suddenly re-appearing on the pop scene last year due to a surge of “rick-rolling” on YouTube, Mr. Astley was rediscovered by millions of new listeners throughout the world. The demand for his techno-pop-synth sounds soared, so much so that he announced his plan to tour Japan and the Far East, digging up his 80’s pseudo-music catalog for newer, younger audiences.
Just when the money began rolling back to Rick Astley’s pockets, a newer internet craze surfaced on the web, a craze designed to humiliate this singer of such hits as “Never Gonna Give You Up” and “Together Forever”….Roll Ricking.
Roll Ricking is a malicious prank targeting Rick Astley directly – just as he takes to the stage and the opening strains of his Number 1 hits flow from the computer banks (doubling as his band), large screens drop from the ceilings, and different videos begin showing inane video clips such as:
- LOLcats montages
- videos of people inadvertently taking a hit to their crotch
- naked webcam girls that want to get freaky with you – FREE!
- clothed webcam girls that want to mildly suggest things to do with you – FREE!
- other people singing “Never Gonna Give You Up” in Karaoke
These video events are subsequently filmed and uploaded back to YouTube.
Rick Astley caught on tape at a latest concert
Already humiliated at four concerts in Japan and Hong Kong, Rick Astley has been quoted as stating: “This is enough – there’s only so much this One (maybe Two) Hit Wonder of the 80’s can take – I’m quitting touring for good.” After blowing his nose, he added: “Besides, I just got offered a hosting job at VH-1 for their new reality/trivia/nostalgia program: “Growing up with Denise Richards in the I Love the 80’s Rock of Love game show.”
YouTube viewers, when reached for comment, left more than 4,000 smarmy responses on voicemail – maybe two or three of them relevant and/or funny.