Is It Real #7: Estilook – social networking to judge people’s fashion sense


Is It Real? - a test of your Web 2.0 savvy

Today, in our regular “Is It Real?” posting, we’ll present to you a Web 2.0 company/service, and then we’ll ask you – the readers – to vote if it is real or not. But first, let’s ask an important question that might be plaguing readers of our site – why should you vote?

The answer is simple – Web 2.0 is great because it provides openess and true democratization to the web. However, because of this, it’s also very scary! Some things on Web 2.0 just shouldn’t exist. And you, as a savvy Web 2.0 consumer, must be sure where to spend your precious time on the web. Because, Google is watching you and ready to serve up ads based on the kind of sites you frequent! Big Brother is Watching!!!

So, with that, let’s get into this week’s Is It Real?

Estilook – a social networking site designed to allow community members to have “fun” while judging other people’s design and fashion!! This Portugal-based Web 2.0 company allows you to:

  • Share your style by uploading your pictures and looks
  • Have fun knowing and voting in outfits of people from different companies
  • Keep track of trendsĀ  and news to aggregate even more style while dressing up

Here is a rough (online) translation of their company mission (translated from Portuguese):

Estilook is an innovative social community directed toward people who have proper style. Our mission is to provide a democratic space where people of some countries, cultures can show and share its styles, interacting with other users of similar interests.
Professionals and not lovers of fashion are welcome to the site. Estilook Is a place where common people can learn to dress in accordance with proper style, can make uploads of these looks, to think on different appearances, to be aware of trends, events in the area and much more.

Simply put – this is Web 2.0 fashion police community! What more could one ask for?

So, readers, I ask of you: Is Estilook Real? Take a second to vote below:

[poll id=”7″]